Walk The Walk

Walk the Walk announces its new partnership with givestar

Walk the Walk identified givestar as the innovative, modern solution for event fundraising with its flagship contactless donation innovation, Boost Donate, paving the way

Walk the Walk has chosen givestar as it aims to invigorate fundraising across its calendar of events, including the well-known and regarded ‘Moonwalk’. Walk the Walk has raised over £139m for breast and other cancers since its inception.

The partnership represents an important trend, in modernising the way participants fundraise for traditional mass participation events - especially in a largely cashless world.

Guy Aubertin, Director of Fundraising at Walk the Walk, highlighted the importance of embracing new approaches to fundraising - givestar stood out due to a commitment to developing fundraising tools tailored for the digital fundraising landscape.

“One of the major challenges faced by fundraisers of charities like Walk the Walk in the modern era is the decline in the use of cash. Traditional fundraising activities such as coffee mornings and bake sales have become difficult to execute efficiently as people no longer carry cash. Additionally, adding cash as an offline donation has been a cumbersome process.”

givestar addresses this with Boost Donate - a powerful technology that allows fundraisers to take card payments directly through their phone via the givestar app.

“Fundraisers effectively become their own merchants and specialists”, Guy said, meaning that fundraisers can manage their campaigns and receive donations directly onto their fundraising pages, via a contactless donation. This eliminates the hassle associated with cash transactions and as everyone possesses a smartphone, the platform becomes highly accessible to a wide audience.

Guy added that “when introducing something new it tends to excite people and to be more attractive to enthusiastic fundraisers - givestar’s, 'Boost Donate' is a key feature that aligns perfectly with their needs.”

Another key benefit of the givestar platform and part of the decision-making process for Walk the Walk was the integration between givestar’s fundraising and registration elements of the platform - both these core components were built in-house, within a single environment.

“This streamlines the process for both charities and fundraisers. It eliminates the need to cobble together different business services, which importantly enables charities to think more creatively and ambitiously about revenue generation and event fundraising.

The givestar platform also enables opportunities for e-commerce, offering fundraisers the ability to not only raise funds but also to purchase products, add-ons, and make donations all within one integrated system”.

It’s an exciting partnership for all involved and hopefully paves the way for further innovation at a time when mass participation events must react to new supporter and donor expectations. The collaboration reflects a shared commitment to leverage technology to create a positive impact and drive meaningful change within the charity sector.

Tom Montague, Co-Founder at givestar, commented: “it’s fantastic to see well-known organisations like Walk the Walk looking to offer innovative tools to their fundraisers. Having recently fundraised myself I know how hard it can be to raise donations in the current climate. Giving supporters genuinely differential tools is exciting, engaging and impactful. Gone are the days where fundraisers can just email round a giving page and hope for the best, which is why Boost Donate is such a powerful tool - whether you’re in the pub, at a family gathering, or work event - no prospective donor is safe!”

Early results suggest an in-person donation via givestar’s “Boost Donate” is up to 2x the value of an online transaction.

ABOUT WALK THE WALK:

Walk the Walk is a UK charity dedicated to raising vital funds for breast and other cancers.

ABOUT GIVESTAR:

givestar is the world’s first social fundraising platform and app. Connected to over 200,000 charities and packed with innovative features such as contactless donations with Boost Donate and Split Donate. 

givestar makes fundraising accessible, digital and social. Join givestar at, www.givestar.io | App Store | Google Play

givestar has processed over £10 million of charity donations to date. Regulated by the FCA, The Fundraising Regulator and members of The Association of Charitable Organisations. 

givestar is an innovative fundraising platform that empowers individuals and organisations to maximise their fundraising efforts in a digital world.

CONTACTS:

For more information, or to arrange a call please contact info@givestar.io