Step on it with JBE

At JBE, we’re thrilled to be celebrating our 15-year milestone by launching ‘Step on it with JBE.’ This campaign is close to our hearts, as it supports three incredible charities - the Addington Fund, Refuge, and RSABI - by turning our steps at key industry events into meaningful donations.

For every 15,000 steps our team takes on-site during the build-up, event days, and breakdown at LAMMA, Cereals, and the Royal Highland Show, we’ll donate £15 to two of our chosen charities per event. We’ve set ourselves an ambitious goal to raise a total of £5,400.

Together, our combined targets for Cereals and the Royal Highland Show represent a symbolic journey—the equivalent of walking from Land’s End to John O’Groats—a nod to the geographic reach of these events across England and Scotland. With LAMMA’s 1,000,000 steps alone covering approximately 500 miles, it’s a challenge we’re excited to take on!

This initiative is more than a celebration; it’s our way of giving back to the community and supporting causes that make a real difference. We can’t wait to get moving and make every step count! Please support us and donate to these amazing charities.