Project Salt Run is teaming up with 1% for the Planet to raise £1 million and build a legacy for business-led environmental giving.
Every £1 you give unleashes £10 in impact for environmental organisations, multiplying your support where it’s needed most. That means your contribution helps generate £10mn of impact!
Join us in building a lasting legacy – for business, for people, and for the future.
View the trailer: https://youtu.be/K2DJ3MP-Zjw
All Project Links: www.linktr.ee/projectsaltrun
What is Project Salt Run?
Project Salt Run is a bold, purpose-driven endurance challenge built around a powerful idea: that action speaks louder than intention.
Over 100 days in October 2025, runner and sustainability advocate Hannah Cox will cross 4,200km of India on foot - running one marathon every day for 100 days - to bring attention to climate action through a forgotten colonial boundary and raise £1 million for 1% for the Planet.
It’s a story about motion, momentum and what becomes possible when we choose to act on what matters - even without certainty.
Project Salt Run isn’t just about running. It’s about building a legacy for how businesses give back to what matters.
Meet Hannah
Hannah Cox has spent the last five years helping businesses take real action for a better world but her whole life has been leading her to Project Salt Run.
She’s an award-winning speaker, campaigner, and founder of betternotstop (a B Corp and one of only three UK companies to put Nature on the Board), as well as the Better Business Network — a national membership organisation supporting businesses to grow while increasing their environmental and social impact.
She also created the Better Business Summit, now the North’s largest impact-led business conference, attracting brands like Patagonia, Tony’s Chocolonely, and 1% for the Planet. Since 2023, over 4,500 people have attended events and training hosted by the Network.
Hannah is a leading voice in the campaign to amend Section 172 of the Companies Act, advocating for businesses to be legally responsible for delivering profit and benefiting people and the planet.
She defies convention not for headlines but to prove what’s possible when we stop waiting and take action.
Who is 1% for the Planet?
1% for the Planet is a global movement that helps businesses give back to the environment in a way that’s simple, impactful, and verified.
Members commit to donating 1% of their annual revenue to trusted, vetted environmental partners — supporting real solutions to the most urgent issues facing our world.
Since 2002, the network has:
•Certified over £560 million in giving
•Grown to more than 5,000 member businesses
•Supported 7,200+ environmental organisations in over 110 countries
It’s not charity - it’s accountability.
And it’s a growing global standard for business that wants to do better.
“The certification consumers trust. The credibility brands need. The impact the planet deserves.”
If you're a Business - This is Your Moment
We’ve teamed up with 1% for the Planet to raise £1 million for environmental action and here’s how you (or your business) can be part of it:
How it works for Businesses
1. Donate via this page
Give £10,000 or more to unlock exclusive benefits - If you donate £10,000 or more, you’ll be fast-tracked as a 1% for the Planet business member—with your first-year membership dues waived (a savings of up to £800–available exclusively through Project Salt Run.).
Interested but donating less? - No problem - if you're unable to donate £10,000 at this time but are still interested in membership, the 1% for the Planet team is happy to support you and help get you set up.
2. Join the global 1% for the Planet network
Access 7,200+ vetted environmental partners and use the trusted 1% badge.
3. Be featured as a Project Salt Run partner
We’ll spotlight your support through our campaign storytelling and content.
How it works for Everyone Else (Even if you're already a 1% for the Planet Member)
Make a one-time donation - big or small
•Your contribution supports the 1% for the Planet mission
•Every £1 you give unlocks up to £10 of global impact
Benefits of joining 1% for the Planet via the Project Salt Run exclusive partnership
“80% of members say 1% for the Planet has improved their brand perception.”
“70% saw year-on-year revenue growth after joining.”
•Unlock exclusive access to 1% for the Planet - with waived fees and direct support to get started
•Elevate your brand with the globally trusted 1% for the Planet certification
•Gain credibility and consumer trust by aligning with a movement known for real impact
•Amplify your voice through Project Salt Run’s campaign content, social storytelling, and media
•Be part of a legacy - demonstrating your values in a way that’s bold, visible, and lasting
•Connect with a growing community of purpose-led brands driving measurable change
What Your Donation Supports
By donating through this page, you’re helping:
•Expand 1% for the Planet’s UK & global membership network
•Support climate solutions and vetted non-profit partners
•Fund storytelling and infrastructure for long-term giving
•Build a movement of business-led environmental action
You’re not donating to a one-off project. You’re investing in a proven model that channels capital toward trusted, measurable environmental impact.
Follow the Journey
This is a live experiment — and I’ll be sharing it every step of the way.
→ Linktree: www.linktr.ee/projectsaltrun
→ Instagram: www.instagram.com/projectsaltrun
→ Website: www.projectsaltrun.com
Give with Confidence
Donations are processed securely via GiveStar and go directly to support 1% for the Planet — a certified nonprofit, registered in the UK and US.
•4-star Charity Navigator rating
•£560M+ in global impact
•Third-party certified giving, worldwide
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Thank you for considering leaving a truly sustainable legacy.
Raising for
Donation Summary
£150
raised of £1,000,000
